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Leadership Brand: How to Build Customer Focused Leaders to Drive Performance and Build Lasting Value

Presenter: Norm Smallwood, Leadership, Organization Design and HR | Partner, Co-Founder, The RBL Group


You are invited to join Norm Smallwood for a LIVE 45 minute webinar in which he will describe two transitions that take the practice of leadership to the next level.

Norm is a recognized authority in developing businesses and their leaders to deliver results and increase value. His current work relates to increasing business value by building organization, strategic HR and leadership capabilities that measurably impact market value. He is co-founder (with Dave Ulrich) of The RBL Group, a firm of well-known and broadly experienced management educators and consultants. In 2005 and 2006, The RBL Group was ranked as the #1 Leadership Development firm in the world by Leadership Excellence.

In this webinar, we will explore these ideas and how those responsible for leadership development can build a leadership brand that delights customers, investors, and employees. The logic of leadership brand was used to identify Fortune’s Top Companies for Leaders which will be published in the October 1st issue. The Top Companies for Leaders Study was co-sponsored by Hewitt, Fortune, and The RBL Group.

What Will You Learn

-How the first transition is from a focus on competency building for individual leaders to defining leadership as an organization capability that enables strategy execution.
-About the next transition which is from internal to external- from leadership as an organization capability to leadership brand which connects employee actions to target customers.
-How leadership brand increases confidence in quality of leadership by investors and customers and is a driver of market value.


Norm Smallwood

Leadership, Organization Design and HR | Partner, Co-Founder, The RBL Group

Access Resource

60 Minutes