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Expert Detail

Biography

Maddie Grant, CAE is an expert digital strategist who has helped hundreds of organizations engage with their customer base and build capacity for using social media and online communities to achieve business results. In addition to her work through her consulting firm Culture That Works, Maddie is Editor of SocialFish, one of the most visited and respected blogs written for nonprofit and association executives. She is an accomplished speaker and author and has written several books, including the 2012 hardcover, co-authored with Jamie Notter, titled Humanize: How People-Centric Organizations Succeed in a Social World, and When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business, released in March 2015.

Resources

On-Demand Learning Sessions


What Social Media Means for Leadership

Learning Session | Published: June 17, 2013

Just about everyone has jumped on the social media bandwagon. Companies are falling over themselves to engage customers and stakeholders in social media spaces, for fear of missing out on the social media “revolution.” Indeed, marketing and PR have been permanently changed by social media. Tradi...
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